Banner Groups: Who, What, When, Where, and Why
Banner Groups in EvolutionX are a powerful tool within the Marketing > Banner Manager > Banner Groups section, designed to control when and where banners appear on your storefront based on specific conditions. This guide explains the who, what, when, where, and why of setting up and using Banner Groups effectively.
Who: Targeting Specific Audiences
Banner Groups allow you to tailor your banners to specific customer types using Label Restrictions:
Customer Labels: Create labels to segment customers (e.g., VIP, new customers, or loyalty members) and display banners only to those groups.
No Label Restrictions: Show banners to all visitors, ensuring broad visibility when no specific audience is targeted.
What: Connecting Banners to Products, Brands, or Pages
Banner Groups let you associate banners with specific elements of your storefront:
Items: Link banners to specific product codes for targeted promotions.
Brands: Display banners on brand-specific pages to highlight brand campaigns.
Categories: Show banners on category pages to promote related products.
Content Pages: Attach banners to specific content pages, such as blogs or landing pages.
Search Keywords: Trigger banners based on customer search terms.
Customer or Product Labels: Display banners when specific customer or product labels are detected.
When: Timing Your Banner Display
Control the visibility of your banners with precise timing:
Start and End Dates: Set specific dates for banners to appear, perfect for seasonal campaigns, sales events, or limited-time offers.
Where: Displaying Banners Based on Rules
Banner Groups use Restriction Rules to determine where banners appear on the storefront:
By Item: Banners show only on specific product pages.
Brand Search Page: Banners appear on pages related to a specific brand.
Category Page: Banners display on designated category pages.
Keyword Search Terms: Banners trigger when users search for specific keywords.
Content Page: Banners are shown on specific content pages, like promotional landing pages.
Why: Driving Marketing Goals
Banner Groups are a strategic tool to achieve your marketing objectives, such as:
Promoting Products: Highlight specific items or categories to boost sales.
Building Brand Awareness: Showcase brand-specific banners to strengthen brand identity.
Engaging Customers: Deliver personalized content to targeted audiences, increasing engagement.
Driving Conversions: Use time-sensitive banners to create urgency for limited-time offers.
How to Set Up a Banner Group
To create a Banner Group, navigate to Marketing > Banner Manager > Banner Groups in EvolutionX and follow these steps:
Choose the type of restriction (e.g., Item, Brand, Category, etc.).
Define the conditions (e.g., specific product codes, search keywords, or customer labels).
Set start and end dates for the campaign.
Save and test to ensure the banner appears as intended.
For detailed setup instructions, refer to the following guides:
Set up a Banner Group for Specific Items
Set up a Banner Group for a Brand
Set up a Banner Group for a Category
Set up a Banner Group for a Content Page
Set up a Banner Group for Search Keywords
Set up a Banner Group for Customer or Product Labels
By leveraging Banner Groups, you can create targeted, timely, and effective marketing campaigns that resonate with your audience and drive results.
