Analytics functionalities play a crucial role in helping you gather insights into the performance of your website or application. By enabling and utilising these features in your admin panel, you can make informed decisions, optimise user experiences, and enhance overall efficiency. In this support article, we will guide you through the process of enabling and using analytics functionalities to empower your data-driven decision-making.
Analytics are enabled by default in your store, ensuring that you can effortlessly collect valuable data to enhance your website or application.
This support article will guide you through the process of adding analytics permissions and understanding the available metrics.
Enabling Analytics Permissions
To get started, admin users need to have the "analytics" permission enabled, ensuring that only authorised users can access and analyse the collected data.
In your Admin Panel, navigate to "Admin Users", drill into any user you want to enable analytics for, scroll down to "Permissions" and tick the checkbox "Analytics".
This will enable a new entry in the left sidebar "Analytics".
NOTE: The analytics permission may be disabled by default, you can't change your own permissions so you might ask another admin user to enable it for you, or get in touch with our customer success team.
Analytics Filters, Metrics and Dashboards
Each dashboard is equipped with the capability to apply a time range filter, allowing administrators to focus on specific periods for in-depth analysis. This functionality enhances the flexibility and relevance of the insights gained from the data presented in various widgets.
In addition, most widgets provide filtering capabilities, to include or exclude specific values from your Dashboard and focus on what you really need. When you hover over values in the widgets, a + and - buttons will appear.
Your selected filters will appear at the top of the page.
Searches Dashboard Overview
The Searches Dashboard provides a comprehensive overview of the search-related activities on your website. This dashboard is a powerful tool for administrators and authorised users with analytics permissions to gain insights into user behaviour, search performance, and customer engagement.
Metrics:
All Searches:
This section presents a total count of all searches performed on your platform within a specified timeframe.
Administrators can track overall search volume trends and identify peak activity periods.
Successful Searches:
Successful searches refer to queries that yielded relevant results and satisfied the user's intent.
Monitoring successful searches helps in understanding what users are looking for and ensures the effectiveness of your search algorithms.
Failed Searches:
Failed searches indicate instances where users did not find results for their queries.
Analysing failed searches helps in identifying gaps in content, improving search relevance, and enhancing the overall user experience.
Top Keywords:
The Top Keywords section displays the most frequently used search terms on your website.
Administrators can identify popular trends, optimise content based on these keywords, and tailor the search experience to meet user expectations.
Customers and Searches:
This section provides insights into customer behaviour related to searches.
Administrators can track which customers are actively utilising the search feature, allowing for personalised marketing strategies and improved customer engagement.
How to Use the Searches Dashboard:
Identifying Trends:
Analyse the trends in all searches, successful searches, and failed searches to understand user behaviour and preferences.
Keyword Optimisation:
Leverage the top keywords section to optimise content, improve SEO, and tailor marketing strategies to user interests.
Enhancing User Experience:
Monitor customer engagement with searches to enhance overall user experience and personalise offerings based on search behaviour.
Periodic Reviews:
Regularly review the Searches Dashboard to stay informed about evolving user needs and adapt your platform accordingly.
Pages Dashboard Overview
The Page Views Dashboard provides a comprehensive view of the traffic and engagement on your website. This dashboard focuses on critical metrics related to page views, user interactions, and content popularity.
Metrics:
Total Page Views:
The Total Page Views section displays the overall number of pages viewed on your platform within a specified timeframe.
This metric gives a high-level overview of the platform's traffic and engagement.
Geographical Map:
A geographical map visualises user distribution across different countries.
Top Pages:
The Top Pages section lists the most frequently visited pages on your website or application.
Admins can identify popular content, optimise navigation, and tailor marketing strategies based on the popularity of specific pages.
Top Users:
This section highlights users who contribute the most to page views.
Understanding the behaviour of top users can help in personalised engagement and targeted communication.
Top Referrers:
The Top Referrers section shows the sources that drive traffic to your platform.
Admins can identify effective marketing channels, partnerships, or referral sources contributing to page views.
Top Landing Pages:
Landing pages are crucial for the first impression of users. This section highlights the pages where users typically enter your site.
Admins can optimise these landing pages to improve user retention and conversions.
Top Products, Categories, Content Pages, and Blog Posts:
These sections showcase the most popular products, categories, content pages, and blog posts, respectively.
Admins can use this data to understand user interests, tailor content strategies, and optimise product or content placement.
How to Use the Page Views Dashboard:
Optimising Content Placement:
Identify top pages, products, and categories to optimise the placement and visibility of popular content.
Understanding User Behaviour and Engagement:
Analyse top landing pages and user paths to understand how users navigate through your platform.
Enhancing Marketing Strategies:
Utilise data on top referrers to enhance marketing strategies and allocate resources to effective channels.
Tailoring Communication:
Identify top users and tailor communication strategies to enhance engagement with key audience segments.
Content Strategy Optimization:
Use insights from top content pages and blog posts to refine your content strategy and deliver what resonates with your audience.
Global Engagement:
Explore the geographical map to understand global user engagement and adapt strategies for different regions.
Realtime Page Views Dashboard
The Realtime Page Views Dashboard provides administrators with a dynamic and immediate view of user interactions on your website. This dashboard focuses on real-time metrics, including user locations, individual user activities, and a live feed of the most recent page views. This level of immediacy allows administrators to closely follow user behaviour as it happens, gaining valuable insights into user engagement and interaction patterns.
Looking Ahead: Exciting Developments in Analytics
As you delve into the current analytics offerings in our platform, we want to share a glimpse of the exciting journey that lies ahead. Our commitment to providing you with unparalleled insights and tools to help improve your business is an ongoing endeavour, stay tuned as more analytics dashboards and widgets are on the horizon!