👍 Important: If you are unsure where to start with your Google Analytics setup then use our START HERE article
Google Analytics 4 with Google Tag Manager
In this setup, we assume that you are starting your Google Analytics account fresh or for the first time. We won't worry about setting up a GA 3 account as it has been deprecated and won't be supported any longer. Thus, we will jump right in to creating a brand new GA 4 account.
👍 Important: Don't use this setup if you already have Google Analytics 3 UA already setup. Use Setup 1 (Google Analytics 4 Legacy Setup with GA3) as it will give you the best side by side setup for both GA3 and GA4
Step 1 - Create a Google Analytics 4 Account
Step 2 - Create a Google Tag Manager Account
👍 Important: If you have a Google Tag Manager account already, you can skip this step
Step 3 - Ecommerce Event setup
You will need to use the tables below the video to copy and paste from into your Tags, Variables, and Triggers.
Data layer Variables
Data Layer Variable Name
Purchase Event Parameters
Value (If you use the same data layer variable names as shown in the video)
Enter your currency code (GBP, EUR, USD, CAD)
Thank You Page Trigger details
👍 Important: Google Analytics 4 takes 24 hours to update. You won't see any of your Events show-up, until the 24 hours has elapsed.
That's it, you have completed the setup. Well Done!! 🎉