👍 Important: If you are unsure where to start with your Google Analytics setup then use our START HERE article
Google Analytics 3 UA and GA 4 side by side setup
If you already have Google Analytics 3 (Universal Analytics). We will want to retain that for historical data and create a new unique setup for GA 4.
When we are done you should have something that looks like the below. Two distinct properties. One with the UA tracking id for GA 3 and one with the new GA 4 measurement id.
We will create a GA 4 property alongside your GA 3 property
Create a Google Analytics 4 Property
Step 2 - Create a Google Tag Manager Account
👍 Important: If you have a Google Tag Manager account already, you can skip this step
Step 3 - Ecommerce Event setup
You will need to use the tables below the video to copy and paste from into your Tags, Variables, and Triggers.
Data layer Variables
Data Layer Variable Name
Purchase Event Parameters
Value (If you use the same data layer variable names as shown in the video)
Enter your currency code (GBP, EUR, USD, CAD)
Thank You Page Trigger details
👍 Important: Google Analytics 4 takes 24 hours to update. You won't see any of your Events show-up, until the 24 hours has elapsed.
That's it, you have completed the setup. Well Done!! 🎉