In its simplest form, minimum advertised pricing (MAP) is the lowest price a retailer can advertise the product for sale. To clarify, this does not refer to the lowest price they can sell it for in their store—just the lowest that they can show online or in an advertisement.
Some manufacturers do not allow advertising or selling below a Minimum Advertised Price (MAP). We support this feature at the Product Prices & Orders section of the Product edit view in the Admin.
ERP Live Price
If you use Live Pricing from the ERP note that you will need to support this feature in your ERP pricing. We do not get your price and then change it based on MAP when Live pricing is enabled.
Managed Product Catalogs
When you are using a managed product catalog the MAP price is a locked field and is part of your data feed. Contact us if you have questions about this. If you create a Child Product you can control this field if you turn off updates from the parent.