Variant Products is a new feature that allows users to link a master product to groups of products. The grouping of products is then displayed using a widget within the layouts.

First, create a master products. Once created you will see a new tab named "Variants". Click on it and add variant products to this Master Product.

Products >> New Product >> Master Product

You can add as many as you want.

Now, we need to add the "Variant Products" widget on a custom layout page, in order to see the variant products on StoreFront.

Appearance >> Layouts >> Product

Now, add the layout to your product page.

It's also possible to group the variant products. Click on "Add group" button. Start typing the group name, and if the desired one is on the suggestion list, click on it. Otherwise, just complete the desired name.

Once the group is added, it's possible to add products in it, just like we did before.

Check it out on the storefront.

Instead of showing all the variants of a product in the same page, it is possible to have them paginated. In order to do that, you should go to Store Settings > General > Store Preferences > Product Display and turn the Variant Product Pagination Toggle ON.

If you wish to add filters to your paginated Variants page through JavaScript, you can find instructions in the Storefront Javascript Events documentation.

Variant products are a great way to visually handle your complex but related product content.