👍 Important: This article is for Google Analytics 3 Universal Analytics. GA3 has been deprecated. Checkout articles for Google Analytics 4
The best way to maximise your Google Ads (Adwords) spend is to get the full customer journey flowing between your Google Ads account and all your Google Analytics account.
This is really simple but there are a couple of things to note first.
👍 Important: Login to your Google Analytics account with the same Admin email that you use for your Google Ads account. If you don't do this you won't be able to link them as you won't see your Google Ads account number. See example below.
Once you are logged in navigate to "Admin" then under "Property" then "Google Ads Linking"
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That's It, really simple right. Now all your data will start flowing into Adwords and from Adwords into Google analytics.