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Banner Groups & Containers 101

Learn how to use the power of banner groups and containers to target your marketing and customer communication

Niall Diamond avatar
Written by Niall Diamond
Updated over 2 weeks ago

Before You Begin

If you're new to banners, start with the basics:

Understanding the Structure

To use Banner Groups and Containers effectively, think of them as a system for placing and controlling banners on your storefront. Here's how they work together:

  • Banner Groups: Define the rules for when and to whom banners appear. You set conditions (e.g., specific products, customer types, or search keywords) and choose which banners to display.

  • Banner Containers: Link Banner Groups to a specific widget, acting as the bridge between your rules and the display location.

  • Banner Container Widget: Determines where on your storefront the banners appear (e.g., above a product image, in the sidebar, or in the footer).

Pro Tip

If multiple banners are assigned to a Banner Group, the associated widget automatically turns into a slider (carousel), cycling through the banners for dynamic display.

Who: Targeting the Right Audience

Banner Groups let you tailor your banners to specific audiences using Label Restrictions:

  • Customer Labels: Show banners to specific customer types (e.g., VIPs, new customers, or loyalty members).

  • No Label Restrictions: Display banners to all visitors for broad reach.

What: Connecting Banners to Content

Banner Groups allow you to associate banners with specific storefront elements:

  • Items: Display banners on specific product pages.

  • Brands: Show banners on brand-specific pages.

  • Categories: Link banners to category pages.

  • Content Pages: Attach banners to blogs or landing pages.

  • Search Keywords: Trigger banners based on customer search terms.

  • Customer or Product Labels: Display banners when specific labels are detected.

When: Timing Your Campaigns

Control when banners appear with:

  • Start and End Dates: Schedule banners for specific timeframes, ideal for promotions, seasonal campaigns, or limited-time offers.

Where: Placing Banners on Your Storefront

Banner Container Widgets determine the placement of your banners:

  • Above Product Images: Highlight promotions alongside products.

  • Sidebar: Add banners to side navigation for visibility.

  • Footer: Place banners at the bottom for subtle messaging.

  • Custom Locations: Use widgets to define unique placements based on your layout.

Why: Achieving Marketing Goals

Banner Groups and Containers help you:

  • Boost Engagement: Deliver personalized banners to specific audiences.

  • Drive Sales: Promote products or categories with targeted campaigns.

  • Enhance Branding: Showcase brand-specific banners to build recognition.

  • Create Urgency: Use timed banners to encourage quick action.

How to Set Up Banner Groups and Containers

  1. Create a Banner Group:

    • Navigate to Marketing > Banner Manager > Banner Groups in EvolutionX.

    • Set rules (e.g., target specific items, brands, or customer labels).

    • Assign banners to the group.

  2. Set Up a Banner Container:

    • Create a container to link your Banner Group to a widget.

    • Specify which Banner Group the container will use.

  3. Configure the Banner Container Widget:

    • Choose the widget’s location (e.g., sidebar, footer).

    • Associate the widget with your Banner Container.

  4. Test and Launch:

    • Preview your storefront to ensure banners appear as intended.

    • Adjust rules or placements as needed.

Next Steps

For detailed setup guides, explore:

  • Set Up a Banner Group for Items

  • Set Up a Banner Group for Brands

  • Set Up a Banner Group for Categories

  • Set Up a Banner Group for Content Pages

  • Set Up a Banner Group for Search Keywords

  • Set Up a Banner Group for Customer or Product Labels

With Banner Groups and Containers, you can create targeted, dynamic, and engaging marketing campaigns that elevate your storefront and connect with your audience.

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