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Banner Groups & Containers 101

Learn how to use the power of banner groups and containers to target your marketing and customer communication

Niall Diamond avatar
Written by Niall Diamond
Updated over 6 years ago

Banner groups and containers are incredibly powerful and can seem daunting and confusing at first. But don't despair they are actually a lot easier than you might think. We will walk through the basics here and you will be off and running in no time.

Stop here if... It's best to first review the basics on Adding a Banner to a Layout and Uploading banners. Then come back here for more detail. 

The best way to think of groups, banners, and containers is to understand how they fit together. 

When you want a banner to appear on a given page of your website you need to choose where it should appear. Will it go above the Product image or below it, in the sidebar, or in the footer. Where you want the banner to appear is where your layouts and widgets come in. Your widget determines the space where your banner(s) will show. 

Banner Groups: This is where you create your rules for when and to whom the banner(s) should show. This is also where you determine which banners will show

Banner Containers: These are how you attach your Banner Groups to a single widget. 

Banner Container Widget: The widget will determine where on your store the banners will show. You select which container will be associated with this widget.
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⚠️ Pro Tip: Your banner widget will become a slider (carousel) automatically when multiple banners are supposed to show. 

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